Avoiding Failure in Innovation: A New Bocconi MOOC

Innovation is naturally prone to failure, but when the innovation process is managed scientifically, the failure rate decreases. Bocconi scholars have proved this true for startup entrepreneurs and are now transferring the same insights to innovation management in established companies in a new Massive Open Online Course (MOOC), A Scientific Approach to Innovation Management, to be launched on the Coursera platform on Thursday, 14 February. | READ MORE